Strategic Plan Implementation 2005-2010
April 2008 Update
The
Rapid City Public Library began its Strategic Plan review and renewal process
in June 2007. A series of meetings were held
with the Library Management Team, Library Support Services,
Circulation-Technical Services and Public Services staff members. The meetings’ purposes were to:
a) gather staff members’ input
regarding current Library goals
b) begin the process of shaping program
objectives
c) promote an understanding and
support of Library program objectives in an effort to develop a more
collaborative and productive work environment
Simultaneously and
independent of the staff development process, the Library Management Team was
engaged in collecting information regarding Library services from patrons. A Strategic Planning Work group comprised of
four Library staff and Library Management Team
members met during the months of November 2007 through February 2008 to distill
and further refine the information gathered from the staff meetings and patron
input. A Staff Survey was administered to all Library employees in March 2008, covering working
conditions, working together, management, involvement, reward and recognition,
competency, and commitment. The findings
from the survey were incorporated into the planning process with the resulting
addition of a program objective entitled Communication. The program objective was designed to
enhance communication among staff members and between staff members,
supervisors and the Management Team.
An
updated 2005 – 2010 Strategic Plan was approved by the Board of Trustees in
March 2008. An Ongoing Strategic Plan Implementation Management Plan was included
in the Trustees’ documentation. The Plan was based on the following
principles:
1) Be Process-based: that is,
involve staff members in its creation, implementation and assessment
2) Serve
as a guide to staff members’ courses of action that will be focused on and
defined in customer-oriented language
3) Serve as a baseline for regular,
periodic progress assessment and further analysis. As such it will
identify measures of progress and measurement and reporting processes
4) Identify priorities and establish
time lines for activities
The
approved Strategic Plan Goals and Objectives are located in the Goals, Objectives and Logic Map section
of this report.
Tables
1-3 represent the Library’s goals and objectives. The goals identified are those initially
established in 2005. Some program
objectives established prior to 2008 were modified and are identified as continuation objectives. And, new
program objectives were added to further enhance efforts to achieve certain
Library goals. Note the italicized information associated with certain
objectives.
Table 1
|
Goal
1: Maintain the Libraries as Community Gathering Places for All Ages. |
|
Objective
1.1: The library will continue implementation of it Space Use Plan at the
Downtown Library. |
|
Objective
1.2: The library will establish an understanding how the libraries will
operate as it serve as virtual gathering places. New objective for 2008-2010. |
|
Objective
1.3: Library staff members will develop and implement a plan to further
enhance Library Customer Relations. New objective for
2008-2010. |
|
Objective
1.4: The library will establish a study group to learn more about library working
conditions regarding facility security and personal safety issues. New objective for 2008-2010.The staff
survey category of library working conditions indicated 53% of staff rated
conditions as positive. Review by this study group may discover findings that
will increase this rating. |
Table 2
|
Goal
2: Continue to develop intuitive, mobile, and user-friendly library
services for all ages |
|
Objective
2.1: To establish and implement a Personnel Professional Development Program.
New objective for 2008-2010. The
staff survey category for training indicated that 86% of staff rated their
skills as what is needed to do their jobs well. 89% indicated they are proud
of their association with the library in the survey category of commitment. |
|
Objective 2.2: To acquire
and implement an ILS system. New objective for 2008-2010. |
|
Objective 2.3: The library will
continue implementation of its plan to develop General Beadle as a community
library resource center. Development of model. |
|
Objective
2.4: Develop and carry out a plan to implement the City and County
Archival Historical Documents. Development of model. |
Table 3
|
Goal
3: Increase public and staff awareness of existing and evolving services. |
|
Objective
3.1: To complete and implement the Marketing Plan for the libraries. |
|
Objective 3.2: Establish in the working groups tools and
skills to improve upon communications between work groups, employees and
supervisors, and employees and senior management. New objective for
2008-2010. The staff survey categories of working together and involvement
at the library indicated 71% worked together well and effectively, and are
involved in library operations. 62% of staff rated positive the categories of
management and recognition and rewards. |
The Library Management Team developed a
program logic map that was intended to show the relationship among the
Library’s various program components.
This logic map is shown in Figure 1 on the following page. As Figure 1 makes evident, the successful
implementation of a professional development model is essential to the success
of the Library’s efforts to provide patron-centered, high quality
services. This document neither defines
a professional development model nor describes how such a model is to be
deployed. That information will be
appended to this Implementation Plan as it becomes available.
The
following section, Implementation Action
Plan, describes the ways in which the Library’s Strategic Plan Goals and
Objectives will be attained.
The
Library’s Management Team developed an Action Plan in April 2008. The Team selected the respective Work Group
members by identifying several staff members who were associated with Library
service areas most closely associated with respective program objectives and
who had personally identified their Performance Review work goals as being
closely associated with specific program objectives. (See the column labeled Work Group Members.) Team members then defined the “End
Product Description”, stating in measureable terms what it was that each Work
group was to accomplish to complete its work.
(See the column labeled Work Group
Starting – Ending Dates, Comments.)
Tables 4 -6 provide detailed information.
The
Library Management Team has responsibility for facilitating the efforts of the
various Work groups. A Progress
Assessment process designed to provide formative and summative feedback has
been developed. See Attachment A for a
form that is designed to facility the progress assessment process. The Management Team will meet with Work group
members on a regularly scheduled basis (See the Implementation Time line,
Figure 2.) to collaboratively ascertain progress achieved toward the “End
Product,” determine the quality of work completed and to provide guidance for
future Work Group activities.
[The balance of this page
intentionally blank.]
Table 4
|
Implementation
Action Planning Goal: Professional
development and training to accomplish the objectives will include two
primary areas of focus:
Priority A[i]
– work being done now |
||||
|
Work Group Name |
Objective |
Objective
number |
Work Group
Members |
Work Group
Starting – Ending Dates, Comments |
|
Library
Customer Relations |
Library staff
members will establish an understanding of how the library will operate as it
serves as a virtual gathering place –
training on social networking tools |
1.2 |
·
Librarian Is ·
Jean ·
Jo |
Starting –
Ending: In progress—June 2009 End Product
Description: (How we will know the work is complete.) ·
Description of virtual gathering place will serve
as a product of this group. ·
An action plan related to achieving a virtual
gathering place as a product of this group. ·
A plan for informing others in the library about a
virtual gathering place as a product of this group’s work. |
|
Library staff members
will develop and implement a plan to further enhance library customer
relations – training with Tim McGowan
on working with youth |
1.3 |
·
Jason ·
Ed ·
Staff who have social networking goals |
In progress—April 2009 ·
Development of a communication module that
includes virtual, telephone, and face-to-face interactions. ·
Create a definition of customer relations. ·
Development of communications modules for all ages
and implementing them. |
|
|
Physical
security |
Library will establish
a study group to learn more about library physical security issues – training on monitoring |
1.4 |
·
Kim B. ·
Tim McGowan ·
Travis |
In progress—October 2008 ·
Complete development of a training module for
adult and youth problem behaviors. Module to address staff’s self-awareness
and confidence in dealing with the public and working in public spaces. |
|
Library will
establish a study group to learn more about the facility security issues
– installed two internal monitoring
cameras; re-arranged stack configuration |
·
Carlos ·
Ed ·
Jason ·
RCPD Community Relations Office |
In progress—July 2008 ·
Documentation and map of facilities’ physical
security concerns with recommended remedies. Implementation of plan will be based
on Space Use and other budgetary concerns. |
||
|
Facility
Development (space use) |
The library
will continue implementation of the current space use plan – plan implementation continuing with new
furniture, lobby office demolition |
1.1 |
·
Mgment ·
Facilities ·
Business Office |
In process – conclude August 2008 ·
See existing Space Use plan ·
Obtain consulting services to review downtown
youth areas and school community library |
Table 5
|
Implementation
Planning Document Priority B – Implementation in
the short term |
||||
|
Work Group
Name |
Objective |
Objective
number |
Work Group
Members |
Work Group
Starting – Ending Dates, Comments |
|
Marketing |
Develop a growth
model to further facilitate the development of satellite sites and
special collections |
2.3 |
·
Existing Marketing Group |
Starting –
Ending: December 2008 – March 2009 End Product
Description: (How we will know the work is complete.) ·
Conduct an assessment of the Library’s community
and users to identify current strengths and future opportunities for growth
to include environmental assessment of current and future business community.
Establish schedule for future assessments. |
|
Marketing |
Complete and
implement the library’s marketing plan –
marketing consultant hired to develop library’s marketing skills; internal
marketing group established |
3.1 |
·
Existing Marketing Group ·
Marketing consultant for review |
March 2009 – May 2009 ·
Follows the work in 2.3. Create a formal marketing
plan to include community assessment and descriptions of effective markets
for the Library, effective message development, and branding. |
Table 6
|
Implementation Planning
Document Priority C –
Future implementation |
||||
|
Work Group
Name |
Objective |
Objective
number |
Work Group
Members |
Work Group
Starting – Ending Dates, Comments |
|
Historical
Archive |
Develop and carry
out a plan to implement the city and county virtual archive – flood wiki, neutrino wiki |
2.4 |
·
Members of Wiki Group ·
Marjorie ·
Network Services |
Starting –
Ending: In progress – November 2009 End Product Description:
(How we will know the work is complete.) ·
Define for Library’s use terms o
City archive o
County archive o
Virtual archive ·
Define metadata subject headings for the above. ·
Establish technology needs that address internal
and external access. ·
Defining policy issues for collection development. ·
Establish formal partnerships with related
organizations and possible future grant partners. ·
Establish funding resources for equipment to be
used as public access work space in the downtown library |
|
|
To acquire and
implement a new ILS – reviewed
available systems at PLA conference |
2.2 |
·
Network Services ·
Mgment ·
Librarian Is ·
SDLN? |
Starting –
Ending: Ongoing – June 2010. End Product
Description: (How we will know the work is complete.) ·
Select and implement a new Integrated Library
System. |
|
Com-munication |
Establish in
the working groups tools and skills to improve upon communications between
work groups, employees and supervisors, and employees and senior management |
3.2 |
·
TBD |
Starting –
Ending: End Product
Description: (How we will know the work is complete.) ·
Establish baseline expectations for communication,
and communication pathways. Identify opportunities for communication.
Identify and implement communication tools that aid the above. |
An
Implementation Time Line was developed by Leadership Management Team
members. The time line, as seen on the
following page, identifies the specific Work Group members and the respective
program objective(s) (e.g., Library Customer Relations 1.2). The time line also identifies the each Work
Groups’ starting and ending time in which they will accomplish the respective
program objectives. The Implementation
Time Line begins in January 2008, however, as noted previously some objectives
represent continuing efforts from years previous to 2008. The dates of interim, annual and final
progress assessment reviews are identified for each Work Group. Note the “+” sign following some progress
assessment activities indicates that similar dates of progress assessment are
to be continued into additional years of the Work Groups’ efforts.
Figure 2

The
following Next Steps are recommended for implementing the Strategic Plan.
1)
The
Management Team will review the Implementation Time Line and adjust to
accommodate current conditions.
2)
Work
groups will have an initial meeting for the purpose of establishing Working
Guidelines and mutually shared Expectations/Responsibilities. Working Guidelines will be developed on the
following principles:
a. Team work and collaboration.\
b. Documentation of all work group
meetings is required.
c. Individual work responsibilities
previously assigned to individuals will not materially change. However,
it is intended that the work will be in terms of service (i.e., Increasing
Public Awareness, Intuitive and User-friendly Services).
d. The Work Group will regularly
collect data and assess their progress toward achieving and maintaining their
respective objectives.
3)
A
method of documenting (a) Work Group meetings, (b) results of Work Group
progress assessment meetings, and (c) Ongoing “Lessons Learned” should b
established with the intent of sharing information with Library staff members,
policy makers, and support groups.
Attachment A
|
Progress
Achievement Rubric |
|
|
Excellent |
All
of the progress measures used indicated we accomplished 100% of the desired Outcomes. |
|
Very
Good |
All
of the progress measures used indicated we accomplished at least 80% of the desired Outcomes. |
|
Adequate |
Some
of the progress measures used indicated we accomplished at least 80% of the desired Outcomes. |
|
Inadequate |
Some
of the progress measures used indicated we accomplished at less than 80% of
the desired Outcomes. |
|
Level of
Quality Rubric |
|
|
Excellent |
All
of the quality measures used indicated 100% positive response from target
audience members and service delivery members |
|
Very
Good |
All
of the quality measures used indicated 80% positive response from target
audience members and service delivery members |
|
Adequate |
Some
of the quality measures used indicated 80% positive response from target
audience members and service delivery members |
|
Inadequate |
Some
of the quality measures used indicated less than 80% positive response from
target audience members and service delivery members |
[1] Priority A identified as “High Priority” in the logic map. Priority B identified as “Mid Priority”. Priority C identified as “Lower Priority”.