Summer Reading Program 2005 Publications Schedule

Theme: Dragons, Dreams and Daring Deeds

Timeline	Item	Description
March 15 due date	Advertisement within the Parks and Recreation Summer Publication	Target audience: All ages looking for summer activities, particularly parents looking for activities for their young children · ½ page advertisement of SRP activities published in the Summer Recreation Activities booklet distributed in the Rapid City Journal April 16^th (40,000+ circulation)
May 1	Web site homepage headline/Dragon HQ web page(s)	Target Audience: All ages interested in participating in the Youth Services SRP program Special “Dragon Headquarters” page devoted to SRP information. Page(s) will continually update “dragon sightings” identifying when the SRP dragon will appear in the community.
May 1 through August	Standard publicity	Newsletter: Front page article listing with all events and activities (1400+ print publication, 350+ email notification, issue posted on website. Newsletter released by 1^st of the month) PSAs to newspaper/magazines, radio stations and television stations: May 1 - Entire SRP schedule given to television and newspaper/magazines 2 week PSAs – announcements for individual events submitted to radio stations 2 weeks before occurrence 24 hr. before event – individual events re-advertised to television stations 24 hr. before occurrence Journal Calendar: Weekly listing of events and activities Signs: In house – signs for each event posted a min. of 2 weeks before occurrence Flyers: 1/2 sheet flyer of all events available on information board and at YS desk beginning May 1 KNBN Newscenter 1 Morning Show: Regularly scheduled (2^nd Wed. of the month – May 11, June 8^th and July 13th)
May 2 through May 20	RCAS outreach	Target Audience: K through 5^th grade students at RCAS schools (5700+ students) YS staff visit to each elementary school. Presentation includes a story time, description of SRP and distribution of ½ page flyer listing all SRP events and activities
May 2^nd through Aug. 22^nd	Summer Reading Logs	Target: All ages of children eligible to participate in reading for 30, 60 and 90 days Reading Log available for tracking each day participants read
May 3^rd through Aug. 22^nd	Staff publications	Target: Staff All Staff meeting Staff intranet Announcements
May 15 & 29	Journal articles	Target: Parents/caregivers/relatives of children who could participate in SRP activities Summer Reading article Summer Festivals article
June	RapidRide bus sign	Target: Kids of all ages Promoting free transportation to and from the library
June 3	Summer Reading Kick Off Day – Medieval Fair	Target: All ages of children who may participate in SRP programs “Scroll” for participants to use to track their activities during the event Misc. items related to the special activities planned (crafts, handouts, etc.)
June 22^nd	June Summer Festival	Target: All ages of children who are participating or want to start participating in SRP programs Misc. items related to the special activities planned (crafts, handouts, etc.)
July 22^nd	July Summer Festival	Target: All ages of children who are participating or want to start participating in SRP programs Misc. items related to the special activities planned (crafts, handouts, etc.)
August 22^nd	Dragon Day Festival – SRP Wrap Up	Target: All ages of children who have participated in SRP programs Misc. items related to the special activities planned (crafts, handouts, etc.)